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MarTech Architecture

Company: Enphase Energy, Inc.
Location: Fremont
Posted on: November 22, 2021

Job Description:

Enphase Energy is the fastest growing inverter company in the world. By combining the power of solar energy and the proven advantages of communications technology, Enphase Energy makes solar power systems productive, reliable, smart and safe - increasing the energy harvest of solar panels by up to 25 percent. Our microinverter system is profoundly changing the way solar systems function, and as a result, changing the solar industry itself.-- As we continue our exciting growth, we are building teams with highly talented individual contributors and leaders who design, develop, and manufacture next generation solar technologies. Our work environment is fast-paced, fun, and full of exciting new projects. Job Description

We are looking to fill a MarcTech Architecture position. The successful candidate will have proven experience architecting, building, and executing digital marketing campaigns across the MarTech stack using design-led principles. Collaborate with business stakeholders to understand digital marketing objectives to ensure alignment with project outcomes and effectively meet strategic and tactical needs. The ideal candidate should also be instrumental in connecting various data sources to improve the overall consumer journey. The role requires a strong ability to work with a cross-functional team of digital and marketing colleagues. The successful candidate must have a strong understanding of Salesforce Marketing Cloud and other MarTech platforms. In this role the successful candidate will:

  • Translate marketing's vision and strategy into a marketing technology infrastructure that can support and drive that vision
  • Manage the design, assembly, and distribution of complex data streams in and out of Salesforce Marketing Cloud.
  • Partner with Architecture, Marketing, Creative and Communication teams to adopt best practices and align technologies with business use cases.
  • Lead the implementation, prioritization, and orchestration of the martech stack
  • Serve as a technical expert on MarTech related projects across the consumer lifecycle
  • Build a technology roadmap to rationalize technology investments over time and manage the technology lifecycle for continuous improvement/innovation
  • Think ahead of the tech curve - research and recommend new marketing technology innovations and products - plug specialized capabilities into a common marketing-technology backbone
  • Codes and performs unit and integration testing of development in adherence to business and technical requirements
  • Train and support marketing staff on using adtech, martech, marketing automation products
  • Ensure marketing technology integrates and operates synchronously with an enterprise technology platform, sales tech, and support tech stacks
  • Design and manage internal workflows and processes
  • Monitor data quality within marketing technology products
  • Perform technical, data privacy, and security reviews of marketing technology platform
  • Monitor performance and other SLAs of marketing technology products Desired experience:
    • A bachelor's degree in computer science, engineering, or a related marketing field to work as a marketing technologist.
    • 10+ years years relevant experience
    • 3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus).
    • Advanced knowledge of software architecture, design, and business processes
    • Strong analytical abilities to analyze customer data and determine if strategies are effective in enhancing the customer experience
    • Extensive experience with SFMC REST and SOAP API data transmission protocols
    • A climate crusader committed to building a more sustainable, equitable energy future You have been redirected to a Enphase Energy job page

Keywords: Enphase Energy, Inc., Fremont , MarTech Architecture, Other , Fremont, California

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