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Staff Marketing Analyst

Company: Seagate Technology LLC
Location: Fremont
Posted on: May 3, 2021

Job Description:

About our group:

Seagate is the world's leading provider of hard drives and storage solutions. With over 35 years of expertise and over Two Billion drives shipped, we store nearly half of the world's data. We supply to the largest cloud providers & partner with OEMs, Distributors, and Retailers globally.

The Global Marketing Team is seeking an exceptional Analyst who thrives in a fast-paced environment, loves a challenge, and aspires to make meaningful contributions to the Seagate business. This is a full-time position based in Seagate's HQ in Fremont, CA. The role reports to the Manager, B2B Marketing Analytics and taps into a network of company-wide data scientists, engineers, analysts, and computational resources. Strong quantitative and communication skills are critical, along with a bias for collaboration.

About the role - you will:

  • Play an important role in building the data infrastructure that will support the longer term analytics needs
  • Partner with global and regional business stakeholders to design & implement reporting dashboards that track key measures and performance trends, and provide actionable insights to marketing leadership
  • Work with cross-functional business partners (I.T., Business Operations, Sales) on solution design to ensure the quality of Marketing data
  • Partner with cross-functional teams to define quarterly and annual demand generation targets, monitor achievement, and deliver forecasts that will help teams to measure and enhance.
  • Utilize customer journey insights and customer segmentation to lead, inspire and enable marketing teams to embed marketing performance analysis into their periodic planning and daily execution
  • Deliver an end-to-end marketing measurement framework to determine marketing effectiveness, contribution and spend efficiency
  • Synthesize market intelligence, market research and marketing analytics to inform planning and investment decisions
  • Our core responsibility is to understand our customer better and help to optimize the marketing programs.
  • Support Marketing analytics in budget allocation and ROI analysis.
  • Expert in B2B marketing strategies and analytics to drive customer awareness, consideration, engagement and pipeline insights

About you:

  • Possess excellent interpersonal communication and problem-solving skills, with the ability to collaborate with senior business leaders and provide strategic recommendations
  • Self-Starter with strong project management & collaboration ability to lead analytics projects end-to-end
  • Curiosity to learn new skills and apply them in novel ways to solve challenging problems
  • Passion for solving problems and driving business impact & eager to learn and apply feedback constructively
  • Strong communication skills and solutions, both written and oral
  • Experience applying statistical methods (e.g., correlations, regressions, A/B testing, etc. )
  • Strong visualization and data storytelling skills and creating reports/dashboards using Tableau + Tableau server or similar BI tool
  • Ability to detect and debug anomalies in complex data processes
  • Ability to prepare technical requirements and lead developers to develop data solution and dashboards

Your experience includes:

  • 5 to 7 years of first-hand, demonstrable experience in customer-based data analytics (segmentation, A/B testing, behavioral modeling, revenue attribution)
  • Solid database knowledge (Oracle) and experience building data marts
  • Expert SQL / PLSQL skills, Experience writing complex SQL queries and Stored Procedures
  • 5+ years of experience using SQL, Tableau, Alteryx, R, Python, STATA, SAS, etc
  • 4+ years of experience manipulating and analyzing large data sets, monitoring and predicting trends and identifying opportunities through the interpretation of financial, behavioral, demographic and operational data
  • 3+ years of experience managing and analyzing structured and unstructured data
  • BSc. or MSc. (Math, Stat, Engineering, Comp Sc. or other quantitative discipline preferred)

Location:

Location: Fremont, USA, Research Center

Travel: None

About Us

At Seagate, our mission is to give people peace of mind by protecting their digital lives.

Since 1978, Seagate has been creating precision-engineered data storage technologies that deliver superior capacity, speed, safety, and performance. We help people harness and maximize the datasphere.

Seagate couldn't do any of that without its employees-a diverse workforce of 40,000 creative, hard-working, passionate people all over the world. From the Silicon Valley, the United Kingdom, Singapore, India, Thailand, through China, our people are proud to embody the values of integrity, innovation, and inclusion.

Consider joining them. Open up your world.

Seagate provides an environment where equal opportunity is available to all. All qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, ethnic or national origin, physical or mental disability, medical condition, genetic information, marital status, sex (which includes pregnancy or perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, sexual orientation, perceived or actual religious creed or political opinion, military and veteran status, taking or requesting statutorily protected leave, taking or requesting a reasonable accommodation for a protected basis, or other basis protected by applicable law. Company-sponsored training, education, degree assistance, and social and recreational programs are also included. EEO is the Law Poster, EEO is the Law Supplement Poster, & OFCCP Pay Transparency Provision Information.

For information on how Seagate collects and uses your personal information during the application process, please review the applicant privacy statement.

Keywords: Seagate Technology LLC, Fremont , Staff Marketing Analyst, Other , Fremont, California

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