Social Director, Brand Editorial

Company: Adobe Systems GmbH
Location: San Francisco
Posted on: May 18, 2025

Job Description:

JOB LEVELM60/P60EMPLOYEE ROLEPeople ManagerThe Opportunity:In this role, you'll lead the social and owned digital editorial strategy for Adobe socials brand handles. You will report directly to the Global Head of Social and will be responsible for elevating our internal storytelling capabilities to shape our social brand narrative.What You'll do:

• Coordinate and contribute to the creation and dissemination of social and blog communications.
• Partner with collaborators across our global marketing organization.
• Collaborate on developing the social brand narrative to achieve qualitative and quantitative goals.
• Manage social brand reputation in collaboration with the community management team.
• Build out and lead our approach to brand journalism.
• Create and lead an integrated approach to storytelling across brand stakeholders in our marketing org.
• Partner with the brand social and influencer team.
• Help oversee our approach to social brand evangelism and employee advocacy.
• Help build our approach to multi-channel, multi-format media.
• Lead the team to create compelling stories, campaigns, and content, enriching the audience experience through multi-media, multi-channel engagement.What You'll Need
  • 10+ years of experience working in a modern newsroom within both corporate/brand and news environments, as a journalist or editorial director.
  • A passion for creative arts and technology.
  • Experience in developing and implementing editorial strategies, with a sophisticated understanding of content engagement across platforms and audiences.
  • Ability to collaborate cross-functionally, especially in content areas.
  • Ability to work across time zones and communication platforms.
  • Strong background in journalism and social media strategy.
  • Experience managing multi-format content across social media, blogs, podcasts, forums, newsletters, and modern media channels.
  • Excellent communication, writing, and interpersonal skills.
  • Critical thinking and ability to craft detailed social communication plans.
  • Leadership experience in team development and fostering collaboration.
  • Understanding of the digital media landscape and social platforms.
  • Knowledge of corporate governance and legal compliance related to communications.
  • Agency experience is a plus.Our compensation reflects the cost of labor across several U.S. geographic markets, with a pay range of $146,300 - $267,600 annually. Salary varies by location, experience, and skills. Your recruiter can provide specific details during hiring.For sales roles, salaries include total target compensation (base + commission); for non-sales, base salary plus annual incentives. Some roles may also be eligible for long-term incentives like equity awards.State-Specific Notices:California: Adobe considers qualified applicants with arrest or conviction records in accordance with laws and fair chance ordinances.Colorado: The application window remains open until the specified date and time in Pacific Time if Colorado is listed as a hiring location.Massachusetts: It is unlawful to require lie detector tests during employment processes.Internal OpportunitiesWe value creativity, curiosity, and continuous learning. To apply:
  • Update your Resume/CV and .
  • Visit the for more info and to set job alerts.
  • Check out .
  • If applying from outside your current country, review .Once you apply via Workday, our Talent Team will contact you within 2 weeks. Keep your manager informed if you proceed to interviews.Adobe offers an exceptional work environment, ongoing feedback, and a variety of benefits. Discover more on the and our .Adobe is an employer, committed to diversity and inclusion. We provide accommodations for applicants with disabilities; contact or call (408) 536-3015.
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Keywords: Adobe Systems GmbH, Fremont , Social Director, Brand Editorial, Executive , San Francisco, California