Senior Director, Customer Insights & Analytics

Company: Tailored Brands
Location: Fremont
Posted on: February 25, 2021

Job Description:

Senior Director, Customer Insights & Analytics

• Fremont, California
• Office
• 21000132 Job Description The Company
  Tailored Brands is a leading specialty retailer of men's clothing, and the largest men's formalwear provider in the United States and Canada. The Company's retail stores operate under the Men's Wearhouse, Men's Wearhouse and Tux, Jos. A. Bank, Joseph Abboud, Moores, and K&G brand names. The Company operates over 1,400 stores, eCommerce businesses with over 40M annual visits, and generates over $3B in omnichannel revenue.--The company and its board of directors are committed to leveraging data for decision-making across the company. Tailored Brands' Strategy & Analytics group is led by a management team member reporting to the CEO, and is tasked with enabling the company to take an data-driven, insights-led approach to its strategy for profitable growth.--The Role
  The Senior Director, Customer Insights & Analytics (CIA) will be based in Fremont, CA and report to Richard Hansen, EVP, Strategy & Analytics. This role will be responsible for centralizing and crystalizing insights into the market and our customer. High-level responsibilities include incorporating the voice of the customer into our business understanding and decision-making; leading primary and secondary research of the market and consumer; and complementing both with deep customer analytics.--The role brings customer insights to both strategy and day-to-day operations across a wide swath of the organization. This individual will work closely with the CMO to better understand the customer and bring those insights to life within marketing. Additionally, this person will work closely with leaders in ecommerce, stores, merchandise, and beyond to directly influence and improve the customer experience.Additional specific responsibilities include:--
  --- Partner with a wide range of senior stakeholders to identify areas of opportunity and then execute via research and analytics. Business partners include executive leadership in marketing, ecommerce, store operations, merchandise, planning & allocation, rental and custom in addition to the Chief Customer Office directly.
  --- Crystalize voice of the customer and be the customer's spokesperson to the organization. Synthesize primary/secondary research, transactional NPS, business trends and customer analytics to identify emerging trends in the market, shopping behaviors within our customer base, and new areas of opportunity.
  --- Design, coordinate, execute and synthesize all primary customer and market research for the organization. Continually deepen our understanding of the customer through evolving research capabilities, and synthesize them to "connect the dots" for the business.
  --- Center of Excellence for analytic customer insights across the organization and the rest of the Strategy & Analytics team. Execute periodic and ad hoc analyses of and insights into customer trends, behaviors, preferences, etc based on a full range of customer and transactional data. Sample projects include insights into ecommerce shopping behavior, omnichannel migration, wedding and prom customer journeys, and workplace casualization.
  --- Support the annual strategy process, quarterly/monthly market and competitor readouts, and ad hoc insights for the management team and board of directors by identifying and synthesizing industry trends and implications for the business.
  --- Responsible for primary and secondary customer and market research, own the vendor relationship for supporting tools and platforms (eg, NPD and Qualtrics) and advise and consult with ancillary partners. Evaluate opportunities to streamline and enhance research capabilities over time.
  --- Translate results and findings into actionable and easy to consume insights for both executives and business partners.
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  Candidate Profile--
  The successful candidate will be a vocal and visible advocate for identifying and sharing insights into the customer throughout the organization. Must be able to work creatively and collaboratively in all situations and with key business partners.--Key Competencies
  --- Easily moves between complex, analytic activities and exec-level communications.
  --- Exceptional level of research, analytic and critical thinking skills.
  --- Exceptional verbal and written communications skills, especially with senior executives.
  --- Experience managing teams of both researchers and data scientists
  --- Deep expertise in survey design, execution, and analysis.
  --- Deep expertise in research methodologies and statistical analysis.
  --- Experience with research tools (eg, Qualtrics) and market share products (eg, NPD).
  --- Experience working in data tools (eg, SQL) and reporting tools (eg, Tableau).
  --- Exceptional intellectual curiosity and work ethic.
  --- Exceptionally detail-oriented and results-focused.Qualifications
  --- 12+ years working in marketing and/or marketing analytics.
  --- 8+ years building and leading high-performing teams of analysts and/or data scientists.
  --- 4+ years in customer analytics, consumer research, and reporting.
  --- Degree in a quantitative field such as statistics, mathematics, operations research, computer science or engineering.
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  Work Locations: 02098A Corporate Office 6100 Stevenson Blvd Fremont 94538-2453
  Job: Office
  Organization: Tailored Shared Services
  Shift: Day Job
  Our Company celebrates diversity and provides equal employment opportunity to all applicants and employees without regard to race, color, sex, sexual orientation, gender identity or expression, national origin, religion, veteran or military status, age, physical or mental disability, marital status or any other protected status under the law. The Company participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program at all locations in each state( AL, AZ, GA, TN, NC, SC, LA, MS, UT) which requires private employers to use it including Houston and Fremont corporate offices . For more information before proceeding, please see: For additional information about the E-verify program you may also visit the USCIS website .

Keywords: Tailored Brands, Fremont , Senior Director, Customer Insights & Analytics, Executive , Fremont, California