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Marketing Operations & Automation Manager

Company: HealthTap
Location: San Francisco
Posted on: June 23, 2018

Job Description:

HealthTap is hiring a Marketing Operations & Automation Manager!

About HealthTap

Our mission is to help people live healthier, happier, longer lives. HealthTap is the worlds first global health practice. We connect millions everywhere with the most trusted doctors and health advicefrom any mobile device or computer. Launched in 2010, we are the worlds fastest growing virtual care company, and our products are used by hundreds of millions of people. Were based in Palo Alto, founded by successful serial entrepreneurs passionate about making a positive difference in the world. HealthTap is a World Economic Forum Technology Pioneer, and the worlds first Global Health Practice delivering immediate, world-class healthcare 24/7 from Query to Cure. Our founders come from Stanford, Yale, and IIT, and our team is composed of people from top schools like Stanford, Berkeley, CMU, and IIT. Our team is entering growth-mode, and we need sharp talent to help us take HealthTap to the next level.

Role Objective

Ensure that our marketing efforts are running efficiently and with maximal ROI and also create and maintain our marketing technology stack.

Role Summary

You will join a quickly expanding Medical Expert acquisition and engagement marketing team which has exciting targets for the growth of our medical practitioner network and the level of engagement those practitioners will exhibit. You will have significant responsibility in driving the activities that will lead us to hit our targets. You will manage a small team that comprises the highly quantitative, operational engine of the Medical Experts acquisition and engagement marketing team. You will be responsible for managing day-to-day operations of our marketing automation systems and for the effectiveness of our campaigns both online and offline. Through thoughtful analysis and recommendations, your efforts will continually result in more efficient and higher levels of acquisition and engagement. This role reports to the Head of Medical Expert Network Operations and will work closely with all members of the Medical Expert team.

Duties


  • Oversee daily marketing operations, including your team's creation and execution of highly targeted, integrated multi-channel campaigns
  • Establish, maintain, and optimize scalable marketing processes that use best practices for campaign and lead management
  • Ensure that the marketing operations team continuously conducts experiments (A/B tests, etc.) to optimize our marketing efforts
  • Help to determine the optimal mix of online and offline campaign elements
  • Develop segmentation and testing strategies to drive higher rates of acquisition and engagement via email and other channels
  • Develop and track metrics related to campaign performance, including ROI
  • Analyze campaign performance, extract key insights from the data, and implement changes to drive operational and other improvements
  • Develop strategies, workflows, and automated processes for acquiring and nurturing leads
  • Manage and optimize the use of HealthTaps marketing automation and analytics tools
  • Collaborate with the data and engineering teams to ensure requirements for world class marketing operations and automation are met from an infrastructure and software tool perspective
  • Evaluate new tools and software as needed on our evolving acquisition marketing programs
  • Monitor and maintain the integrity of lead and campaign data in our marketing automation software

    Your Skills & Attributes

    You


    • Are passionate about the HealthTap mission!
    • Enjoy operating independently and with extreme ownership over what you do
    • Are entrepreneurial, scrappy, and thrive in a fast-paced startup environment
    • Are singularly focused on achieving your goals and continuously improving your approaches
    • Are detail oriented

    • Are experienced with marketing operations, both processes and automation
    • Have outstanding communication skills, both written and verbal

    • Take a creative, innovative approach anchored in data
    • Take an experimentation-heavy approach to everything and thrive in a metrics heavy environment
    • Love playing around with data and mining it for insights
    • Embrace the mantra: "execute, measure, optimize, automate"

      Desired Experience

      We are looking for past experience and knowledge of best practices in the following areas:


      • Expertise in data-driven marketing, funnel optimization, process creation, process optimization, and marketing automation systems
      • Experience in executing and optimizing integrated multi-channel marketing campaigns
      • Understanding of data mining and business intelligence as it applies to marketing
      • Experience with Hubspot, Marketo, SendGrid, or other email marketing automation software
      • Experience executing A/B experiments; knowledge of the associated best practices and tools
      • 3+ years quantitative marketing operations and/or automation experience, ideally in a B2B software environment
      • Undergraduate degree, preferably in a quantitative field
      • Nice-to-have: experience in healthcare or working with medical professionals

      • Nice-to-have: certification for marketing automation platforms

        Benefits


        • Mission-driven company. Your work will literally save lives!
        • Catered lunch, dinners, and healthy snacks
        • Subsidized gym membership
        • In-office massages
        • Medical, dental, and vision insurance
        • Competitive compensation and equity
        • Diverse work culture (Visa sponsorship is available)
        • Dog friendly office

          More about us


          • We connect people with trusted doctors and health-information, and deliver immediate, world-class healthcare 24/7 through video, voice, and text chat, directly from any mobile device or computer. You can read our Vision and Credo here.
          • We are a fast-growing startup that's making a transformational impact (while helping millions worldwide). We value passion, intelligence, experience, tenacity, and diversity. Check out this short documentary.
          • Ask to see our Introduction to joining HealthTap booklet!
          • Our contemporary offices are based in downtown Palo Alto, in the heart of Silicon Valley, a short walk from the CalTrain Station. Were opening a San Francisco office soon, too.

            Keywords: HealthTap, Fremont, Marketing Operations & Automation Manager, Advertising, San Francisco, California

            Click here to apply!

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