Sr. Director - Marketing (AI/ML)

Company: Cognizant Technology Solutions
Location: San Francisco
Posted on: April 22, 2024

Job Description:

Cognizant AI/the Evolutionary AI team (LEAF)
Imagine a business that always stays ahead of market changes, anticipates customer desires, and forecasts faster and more accurately than competitors. This intelligent business knows what is happening and why it is happening and prescribes the best decisions to make. Now, Cognizant uses Evolutionary AI to model every aspect of a business to solve for multi-objective outcomes in even the most complex conditions.

*You must be legally authorized to work in United States without the need of employer sponsorship, now or at any time in the future*

Summary:
The Director of Marketing is responsible for planning, executing, and coordinating all marketing campaigns and PR outreach efforts to promote the Advanced AI lab's cutting-edge research breakthroughs and differentiated AI platform features. This role serves as the marketing liaison between the research lab and the corporate marketing team.

Responsibilities:

Develop comprehensive marketing strategies and plans to effectively communicate and amplify the lab's research breakthroughs, innovations, and AI platform capabilities to target audiences.
Collaborate closely with research scientists, engineers, and the CTO to deeply understand emerging technologies, unique selling points, and potential applications/use cases.
Craft compelling messaging, content, and collateral (e.g., whitepapers, presentations, blog posts) articulating complex technical concepts in an accessible, engaging manner.
Plan and execute multi-channel marketing campaigns across digital, social media, events, PR, and other channels to drive awareness, thought leadership, and demand generation.
Manage PR efforts, including media relations, briefings, press releases, and promotional events to generate positive coverage and visibility.
Coordinate with corporate marketing teams on go-to-market strategies, campaigns, sales enablement, and consistent brand messaging.
Analyze campaign performance using appropriate metrics and optimize tactics for maximum impact and ROI.
Stay abreast of market trends, customer needs, competitor landscape, and emerging channels to inform strategy.


Qualifications:

Bachelor's in marketing, communications, or related field. Advanced degree is a plus.
10+ years of marketing experience, in technology, AI/ML, or a research-oriented environment.
Exceptional writing, communication, and storytelling abilities to convey complex technical topics.
Strong strategic planning, project management, and execution skills.
Proficient with marketing automation tools, analytics platforms, common business tools.
Self-motivated with ability to work in cross-functional teams in a dynamic environment.
Curiosity and passion for cutting-edge AI/ML technologies and their real-world apps.


The ideal candidate will combine strong technical marketing expertise with the ability to engage both technical and non-technical audiences. They must be a versatile communicator and strategic thinker capable of amplifying the pioneering work and innovations from the AI research lab.

#LI-EF1
#CB
#Ind123

Applications will be accepted until 04/24/2024.

Salary and Other Compensation:
The annual salary for this position is between $[229,580 - 243,247] depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant's discretionary annual incentive program and stock options, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan


Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.Employee Status : Full Time EmployeeShift : Day JobTravel : NoJob Posting : Apr 18 2024About CognizantCognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

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