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Senior Marketing Manager - Weddings

Company: Tailored Brands, Inc.
Location: Fremont
Posted on: January 15, 2022

Job Description:

Tailored Brands, Inc.'s purpose is to help our customers love how they look. We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth and respect.

Position Summary

We are seeking a highly motivated and experienced Senior Marketing Manager for our Rental marketing team to join us in our headquarters in Fremont, CA. The individual will be responsible for managing a range of marketing activities as we continue to grow our omnichannel Rental business across the Tailored Brands portfolio.

This includes managing the annual marketing calendar with specific planning and ownership around key events like Wedding season, Prom, and other key special occasions. You will manage the schedule and coordinate across cross-functional teams as well as track budgets on major projects. The Sr. Marketing Manager will work closely with Designers, Copywriters, Store Operations, Site Experience, Growth Marketing, and external partners.


Specific responsibilities will include, but not be limited to the following:

  • Managing the marketing deliverables for the Rental business across all brands
  • Assist with the development of annual/seasonal business objectives and help to detail and document proposed marketing activities to support the major events and moments
  • Manage the promotional calendars, detailing prescribed marketing activity for the season/year across marketing channels, including the timely distribution of updates to the corresponding stakeholders
  • Communication of approved budgets for campaigns and projects to the marketing team
  • Manage the operational marketing budget and provide monthly reporting and reconciliation
  • Work with internal and external partners to manage status of projects, delivery against business goals, and track changes to marketing strategies
  • Recommend any opportunities for market share enhancement, effectiveness and efficiencies including monitoring competitor products, sales and marketing activities
  • Write briefs and work orders to initiate work flow process with the creative studio or external agencies
    Skills/Abilities/Experience & Qualifications
    • 4-6 years of traditional and digital marketing experience; preferably in retail
    • Experience in all aspects of developing and maintaining marketing objectives
    • Proven ability to oversee marketing and promotional staff and activities, including schedules, scope and budgets
    • Strong leadership, teamwork and leadership management skills, including demonstrated track record of working across functional lines
    • Flexibility to manage competing priorities and shift focus as determined by changing needs of the business
    • Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
    • Strong strategic thinking skills; analytical and budgeting skills; oral and written communication skills
    • Bachelors' degree
      Work Locations: 02098A Corporate Office 6100 Stevenson Blvd Fremont 94538-2453

      Job: Office

      Organization: Tailored Shared Services

      Shift: Day Job

Keywords: Tailored Brands, Inc., Fremont , Senior Marketing Manager - Weddings, Advertising , Fremont, California

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