Senior Marketing Associate

Company: Stryker Group
Location: Fremont
Posted on: April 9, 2021

Job Description:

Stryker is one of the world's leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com Who we want

• Hard-working winners.--Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices. What you will do
  • Understand key competitors and their relative strengths/weaknesses
  • Understand customer groups, including why customers buy the product or service
  • Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
  • Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
  • Responsible for achieving a budget target
  • Work proactively with market research to collect customer insights for segmentation
  • Responsible for product or portfolio's targeting and positioning
  • Prioritize marketing initiatives appropriately given product or portfolio goal and metric
  • Intimately understand the customers for the product or portfolio, including attitudes and behaviors
  • Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
  • Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
  • Lead sales training initiatives and programs throughout the year and incorporate new products into the training curriculum
  • Assess business/sales trends and communicate to key stakeholders responsible for production
  • Responsible for setting price and maintaining product or portfolio margin
  • Partner with Marketing Communications to develop a communications approach for the product or portfolio
  • Understand the different marketing channel strategies and associated business implications
  • Track and report results/KPIs to leadership and sales What you need
    • Bachelor's degree in marketing, business or related discipline required
    • MBA preferred
    • 2+ years of work experience required
    • 2+ years medical device or marketing experience preferred
    • Excellent presentation and interpersonal communications skills
    • Strong analytical and problem-solving skills
    • Ability to manage multiple projects while delivering on established timelines
    • Ability to be persuasive in the absence of organizational authority
    • Must be able to understand and work within complex interdivisional procedures and policies
    • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) What We Offer
      • A winning team driven to achieve our mission and deliver remarkable results
      • Quality products that improve the lives of customers and patients
      • Ability to discover your strengths, follow your passion and own your own career Stryker is one of the world's leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Joining our talent network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected to you.

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