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Senior Paid Media Strategist

Company: Monterey Bay Aquarium
Location: Fremont
Posted on: August 4, 2022

Job Description:

Job Summary: Define and direct the Aquarium's paid media strategy to achieve annual revenue, program and brand engagement goals; plan and execute paid campaigns across all channels owning the elements of planning, execution, evaluation and reporting; monitor and appropriately apply trends, tools, opportunities and applications in paid media environments; perform other duties as required. Core Activities: Define and direct the paid media strategy to achieve annual revenue, program and brand engagement goals and to support organizational strategic objectives in collaboration with internal business clients and the Aquarium's agency partners. Oversee management of all paid advertising campaigns booked directly by Monterey Bay Aquarium (digital, social, mobile, video, programmatic and traditional) end-to-end, including working closely with the Aquarium's Creative Services department, IT department and agency partners to ensure that campaign ideas, strategies and objectives have clear objectives and measurable outcomes. Manage multi-million dollar paid media budget, including forecasting and tracking projections against actuals. Provide regular reporting to CMO and VP of Marketing including media plans, dashboards and campaign performance reports. Provide thought leadership on new and emerging paid media channels and tactics. Research and recommend appropriate marketing platforms for target audiences by analyzing their characteristics, behavior and media habits. Produce RFPs and briefs for prospective media partners/vendors. Negotiate the best advertising rates. Optimize media schedules and monitor campaign effectiveness. Develop and implement a rigorous A/B testing program to identify the best performing marketing elements. Develop and implement a measurement program that includes timely dashboards and reports to inform internal business partners and agency partners of campaign performance and relevant action items. Actively participate with Finance Director in organizational business intelligence team. Preferred Knowledge, Skills & Abilities (KSAs): Bachelor's degree or equivalent combination of education, training and experience Minimum 8 years' experience as a Digital Marketing Executive, Digital Advertising Buyer or similar; working across channels (digital, social, mobile, video, programmatic, traditional and experiential) Proven track record working with executive leadership teams to help inform new technology, emerging platforms, custom partnerships and experiential programs High standards for work product; demonstrated initiative, flexibility and creativity. Exceptional, demonstrated written and verbal communication skills. Demonstrated ability to communicate effectively with Executive Leadership to ensure alignment with institutional strategic goals. Ability to independently make sound business decisions in support of the institutional strategic plan. Ability to identify marketing technology gaps and work with IT to lead, project manage and implement large enterprise solutions based on Marketing's needs. Ability to convey marketing techniques and expertise to other staff members, as needed. Experience using standard clickstream analysis tools such as Google analytics and the ability to set up tracking/reporting to capture key metrics. Excellent time management skills; ability to meet strict deadlines and work under pressure Ability to work within, and maintain Monterey Bay Aquarium's Core Values This position can work onsite/hybrid/remote Physical Requirements to Perform Essential Job Functions: Typical office equipment Sitting, standing, walking, bending Occasional unassisted lifting up to 25 lbs Typical office environment, main aquarium and exhibits, occasional offsite events PDN-965f05d5-c44b-4fd9-85bc-7147eaeba146

Keywords: Monterey Bay Aquarium, Fremont , Senior Paid Media Strategist, Accounting, Auditing , Fremont, California

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